Wikipedie:Studenti píší Wikipedii/Marketingové aplikace (2012/2013)/Nabídka článků

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Následující seznam témat byl sestaven na základě obsahu kategorií Marketing, Types of marketing a Marketing techniques na anglické Wikipedii. Vybrána byla témata, která zřejmě dosud nejsou zpracována v žádném článku na české Wikipedii. Tučným písmem zvýrazněná jsou témata, která české Wikipedii obzvláště chybí (existují o nich články v deseti či více jazycích, ale zatím ne česky) – jejich výběr a zpracování v rámci projektu se proto doporučuje přednostně. Přeškrtnutá témata již nejsou k dispozici, protože byla vybrána jinými studenty.

Aaker Model Account planning Active adult retail Advertiser funded programming Advertising media selection Affective design Affinity marketing Aftermarket (merchandise) Aftersales Aggressiveness strategy Agricultural marketing All commodity volume Alliance marketing Alpha consumer Ambush marketing Ameritest Analyst relations Angel dusting Appeal to fear Article marketing Article video marketing Art Infusion Aspirational brand As seen on TV (marketing) Atmospherics Attention marketing Attraction Marketing Audience development Audience screen Audience segmentation Automated telephone survey Back to school (marketing) Backward invention Bass diffusion model Bayesian theory in marketing Beat-sheet Beauty whitewash Ben Franklin effect Blackout dates Blind credential Blind taste test Bluetooth advertising Book of business (law) Book packaging Book signing Borderless selling Bowman's Strategy Clock Brand content management Branded asset management Branding national myths and symbols Brandjacking Brand language Brandweek Bricks and clicks Business marketing Business model Business model design Business stature Business-to-employee Buyer decision processes Buying center Buy one, get one free Call to action (marketing) Cannibalization (marketing) Carrying cost Category management Cause marketing Celebrity branding Channel conflict Channel stuffing Chaotics Chemical free City marketing Claritas Prizm Closed loop marketing Close Range Marketing Cloud marketing Cluster analysis (in marketing) Cola Wars Co-marketing Commercialization Commercial planning Commodity chain Communal marketing Community marketing Competitor indexing Complex sales Concept testing Consumer complaint Consumer culture theory Consumer-generated advertising Consumer privacy Consumer-to-business Contact centre (business) Content marketing Content partnership Context analysis Continuity marketing Contribution margin-based pricing Co-promotion Corporate capabilities package Cost-plus pricing with elasticity considerations Counteradvertising Coupon Cross-media marketing Cross merchandising Cultural consumer Cumulative prospect theory Customer acquisition cost Customer acquisition management Customer advocacy Customer dynamics Customer equity Customer franchise Customer interaction tracker Customer involvement management Customerization Customer lifetime value Customer newsletter service Customer reference program Customer to customer Customer value proposition Cyberdoc Damaged good Databased marketing Database marketing Davie-Brown Index Decoy effect Defensive marketing warfare strategies Demand chain Demand generation Demand signal repository Demonstrator model Dialogue marketing Diffusion (business) Diffusion of innovations Digital billboard Digital brand engagement Digital footprint

Digital marketing Digital native Digital Omnivore Digital strategy Discounting Discounts and allowances Disruptive innovation Distributed presence Distribution (business) Diversification (marketing strategy) Diversity marketing Document automation Double bottom line Double-loop marketing Drip marketing Drug coupon Earned media Editorial calendar Effie Award Electronic money Electronic retailing self-regulation program E-mailing Email production Embrace, extend and extinguish Emotional branding Emotional capital Employee experience management Engagement marketing Enterprise Engagement Enterprise marketing management Enterprise relationship management Ethical marketing Evangelism marketing Existing visitor optimisation Experience commerce Experience curve effects Family branding Fan loyalty Field marketing Fifth screen Figure of merit Fixed value-added resource Flanking marketing warfare strategies Flyposting Food marketing Foreign market entry modes Fourth screen Four wall distribution Franchise disclosure document Franchise fee Freebie marketing Gambling advertising Gatefold G. E. multi factoral analysis Generic brand Generic trademark Geodemographic segmentation Geographical pricing Geomarketing Gimmick Gladvertising Global marketing Golden sample Gold party Go to market Grand cru (food and drink) Green market Green marketing Grey market Guerrilla marketing warfare strategies Health marketing Horizontal integration Horizontal marketing system Hype cycle Immersion marketing Impulse purchase Inbound marketing Inbound marketing automation Incentive program Industrial marketing Industry or market research Influencer marketing In-game advertising Instant rebate Intent marketing Intent scale translation Interactive collateral management Interactive marketing Intermarket segmentation Internal marketing International marketing Interruption marketing Introductory rate Inventory control Jobbing house Joint product pricing Kano model Keyword cloud Keyword research Kidification Klondike Big Inch Land Promotion Landing page Law of primacy in persuasion Lead generation Lead management Lead scoring Leverage (negotiation) Lifestyle brand Limited edition candy Lingerie party List broker Local store marketing Loss leader Lovemark Loyalty marketing Loyalty program Macromarketing Main Street Manager Mandatory labelling Marchitecture Market development Market information systems Marketing activation Marketing and artificial intelligence Marketing automation Marketing brochure Marketing channel Marketing communications planning framework Marketing co-operation Marketing decision support system Marketing in schools Marketing intelligence Marketing management Marketing myopia Marketing operations Marketing spending Marketing supply chain Marketing warfare strategies Market intelligence

Market orientation Market overhang Market sector Market segmentation Market segmentation index Market share Marketspace Markup (business) Mass affluent Mass customization Mass market Mass marketing Mass-market theory Masstige MaxDiff Medical science liaison Megamarketing Menu engineering Merchandise Mart Meta marketing Micromarketing Microsegmenting Mobile marketing research Morphological retail analysis Movement Marketing Movie gimmick Multichannel marketing Multicultural marketing Multi domestic strategy Nano-campaigning Narrowcasting National brand Negative option billing Networks in marketing Next-best-action marketing Nia effect Niche market Nintendo marketing Non-price competition Not sold in stores Nutraceutical Object Value Observational techniques Observatory of prices Offensive marketing warfare strategies On Hold Messaging Online ethnography Online focus group Online lead generation Online marketing platform Online research community Optimal discriminant analysis Organizational diagnostics Outsource marketing Outsourcing relationship management Packshot Paddock girl Partnerized Inventory Management Party plan Patronage concentration Penetration pricing Performance-based advertising Permission marketing Personal financial benefits of military service Personalization Personalized marketing Pharmaceutical marketing Pick and pack Pink money Pitch book Pitching engine Place branding Point of difference Point of sale display Points-of-parity/points-of-difference Porter generic strategies Porter Hypothesis Positioning (marketing) Postmodern branding Postmodern brands Postmodern communication Post-transaction marketing Preadolescence Precision Marketing Predatory pricing Preference elicitation Preference-rank translation Pre-installed software Premium (marketing) Premium pricing Pre-order Prescription Drug Marketing Act Presentation folder Price discrimination Price on application Price point Price premium Price skimming Price umbrella Price war Pricing Pricing objectives Pricing science Pricing strategies Primary research Private label Prize (marketing) Processing fluency Processing fluency theory of aesthetic pleasure Product bundling Product (business) Product category volume Product churning Product demonstration Product differentiation Product displacement Product leadership Product lining Product literature Product marketing Product naming Product naming convention Product planning Product proliferation Product requirements document Product sabotage Profit chart Profit impact of marketing strategy Promise Marketing Prommercial Promo (media) Promotional merchandise Promotional mix Promotional model Promotional representative Proposal (business) Prospect theory Prosumer

Proximity mapping Proximity marketing Psychic distance Psychographic Psychological pricing Pull platform Pullthrough Purchase funnel Qualitative marketing research Quality of experience Quantitative marketing research Questionnaire construction Race queen Radio advertisement Rate of return pricing Reach (advertising) Reality marketing Real-time marketing REAN Rebranding Relationship marketing Relevant space Resource-based view Retail Intelligence Reverse marketing Rifle approach Right-time marketing Rules of origin Sales contest Sales promotion Sausage Capital Science-to-Business Marketing Search engine submission Seasonal packaging Secondary research Secret brand Seeding agency Seeding trial Segmenting and positioning Serial switcher Service mark Service-profit chain Services marketing Sex in advertising Share of voice Shill Shopper marketing Silent call Skills-based routing Slotting fee Social franchising Social intelligence architect Socially responsible marketing Social marketing intelligence Social media in the fashion industry Social media marketing Social Media Targeting Social network advertising Social pull marketing Societal marketing Special edition Sports marketing Squeeze page Store brand Strategy dynamics Street marketing Street team Student marketing Stunt casting Sub-niche Surround sound marketing Sustainability marketing myopia Sustainable market orientation Swagbucks Sweepstakes Tagline Tagtile Tar derby Target market Target price Technology acceptance model Technology life cycle Telemarketing Telescopic observations strategic framework Test market The Cellar (marketing) The customer is always right Theory of constraints Third-party technique Third-party verification Threaded marketing Tie-in Time marketing Time to market Tipping point (sociology) Toyetic Trade marketing Trade show display Transfer pricing Transparent Marketing Trial balloon Trickle-down effect Trigger based marketing Trust-based marketing Tween (demographic) Two-part tariff Ubiquitous Commerce Undercover marketing Unified theory of acceptance and use of technology Unique perceived benefit Unique selling proposition Upmarket Value chain Value (marketing) Value proposition Values scales Van Westendorp's Price Sensitivity Meter Variable pricing Vasa syndrome Vertical disintegration Vertical integration Vertical market Viral email Virtual engagement Virtual event Virtual queue Virtual value chain Virtuous circle and vicious circle Visual marketing Volume projections Wait marketing Web commerce Web presence Website promotion Web strategy White-label product White sale Whole product Wholesale marketing Will it play in Peoria?